I like Benioff and Salesforce. Dreamforce is a bit cult-ish. Not a fan of the Ohana nonsense, the cartoon characters, or the relentless worship of a CRM. But I respect the passion they have created and find my self nodding in agreement throughout the keynotes.
Dreamforce21 was the first to include Slack, and it even played a central role. Though a lot of it was Slack’s Greatest Hits as the Salesforce crowd has some catching up to do. Nutshell: Trust is built with direct communications to partners and customers over Slack Connect. Slack is now dubbed a system of engagement. It’s a CCaaS vision without the PSTN.
Marc also revised his virtual office pitch. Previously he explained he didn’t need an office in his enormous, erect tower because everything he needed was on his smartphone. Evidently, he doesn’t need a tower either any more because Slack is the new “Digital HQ.” Customer 360 and Slack is all anyone really needs.
What is a Digital HQ? Marc delegated that to Bret, who delegated it to Stewart, who (with assistance from Tamara) explained it. I will cover this more separately, but it’s good. It’s alignment via effective communications. The word “hybrid” didn’t come up once (refreshing). Forget about that $1.1B tower, Slack was $27B, so let’s go digital.